Driving Digital Performance for Victoria's Largest Private Hospital
How we helped Epworth Healthcare achieve a 420% increase in qualified leads through an integrated digital marketing strategy combining SEO, Google Ads, and conversion optimisation.
Competing in a Crowded Healthcare Market
Epworth Healthcare, one of Victoria's largest private hospital networks, faced increasing competition from both public health services and other private providers. Their existing digital presence wasn't effectively capturing the growing number of patients researching health services online.
- Fragmented digital marketing efforts across multiple departments and agencies
- Low visibility for high-value medical services in organic search
- High cost-per-acquisition on Google Ads with poor conversion tracking
- Outdated website struggling to convert visitors into patient enquiries
- No unified attribution model to understand the patient journey
An Integrated Digital Strategy Built for Healthcare
We developed a comprehensive digital strategy that unified Epworth's marketing efforts across all channels, with a focus on HIPAA-compliant tracking and healthcare-specific conversion optimisation.
- Conducted thorough market analysis and competitor benchmarking
- Implemented healthcare-compliant conversion tracking across all touchpoints
- Rebuilt Google Ads campaigns with medical-specific targeting and ad copy
- Developed content strategy targeting high-intent medical search queries
- Created service-specific landing pages optimised for patient conversion
- Established multi-touch attribution model to track the patient journey
Measurable Growth Across All Channels
Within 12 months, Epworth saw dramatic improvements across all key performance indicators, establishing them as the digital leader in Victoria's private healthcare sector.
- 420% increase in qualified patient leads compared to previous year
- 5.8x return on ad spend (ROAS) across Google Ads campaigns
- 92% appointment booking completion rate (up from 67%)
- #1 rankings for 24 high-value medical search terms
- 65% reduction in cost-per-acquisition for elective procedures
- 3.2x increase in organic traffic to service pages
“Integral Media transformed our digital marketing from a cost centre into our primary patient acquisition channel. Their healthcare expertise and data-driven approach delivered results beyond our expectations.”
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