Dominating Local Search for Melbourne's Leading Audiology Clinic
How a comprehensive SEO strategy helped ACE Audiology achieve #1 rankings for 18 high-value keywords and increase consultation bookings by 4.2x.
Breaking Through in a Competitive Healthcare Niche
ACE Audiology, a Melbourne-based audiology clinic, was struggling to compete with larger national chains that dominated search results. Despite offering superior patient care and advanced hearing solutions, they weren't visible to patients searching online.
- Website buried on page 3+ for key audiology search terms
- National chains with big budgets dominating local search results
- Limited online visibility despite excellent patient reviews
- Website not optimised for local search or mobile users
- No content strategy to capture patients at different stages of their journey
A Targeted Local SEO Strategy
We developed a comprehensive local SEO strategy focused on establishing ACE Audiology as the authoritative choice for hearing services in Melbourne's eastern suburbs.
- Complete technical SEO audit and site optimisation
- Local SEO campaign targeting key Melbourne suburbs
- Content strategy addressing common hearing concerns and questions
- Google Business Profile optimisation and review management
- Service-specific landing pages for each audiology service offered
- Link building campaign targeting healthcare and local business directories
From Page 3 to Position 1
Within 8 months, ACE Audiology transformed from an invisible local clinic to the dominant force in Melbourne audiology search results.
- 285% increase in organic traffic from targeted search terms
- 4.2x increase in online consultation bookings
- #1 rankings for 18 high-value keywords including "audiologist Melbourne"
- Featured snippets captured for 6 hearing-related questions
- Google Business Profile views up 340%
- 47 new 5-star Google reviews generated through review campaign
“We went from barely visible online to being the first result people see when searching for an audiologist in Melbourne. The increase in consultations has been remarkable, and we're now booking weeks in advance.”
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