Scaling Sustainable E-commerce from Australia to 12 International Markets
How we helped Biogone achieve 195% revenue growth through technical SEO optimisation and international expansion strategy.
Scaling Eco-Friendly Products Beyond Australia
Biogone, an Australian eco-friendly products company, had strong domestic sales but struggled to expand internationally. Their e-commerce platform wasn't optimised for search, and they had no strategy for entering new markets.
- E-commerce site with poor technical SEO foundation
- Product pages not ranking for buyer-intent keywords
- No international SEO structure for global expansion
- High cart abandonment rate on product pages
- Competing against major retailers with limited marketing budget
Technical E-commerce SEO + International Expansion
We implemented a comprehensive e-commerce SEO overhaul combined with a phased international expansion strategy to capture the growing global demand for sustainable products.
- Complete technical SEO audit addressing 200+ on-site issues
- Product page optimisation with enhanced schema markup
- International SEO implementation with hreflang for 12 target markets
- Category page optimisation for high-volume product searches
- Content marketing strategy focused on sustainability keywords
- Site speed optimisation reducing load time by 60%
From Local Success to Global Growth
Within 18 months, Biogone transformed from a local Australian retailer to an international e-commerce success story, with sustainable revenue streams from 12 different markets.
- 195% increase in organic revenue year-over-year
- 3.1x improvement in conversion rate on product pages
- Successfully launched in 12 international markets
- 450% increase in ranking keywords (from 340 to 1,870)
- Cart abandonment reduced by 28%
- Average order value increased by 22% through cross-sell optimisation
“Integral Media didn't just improve our SEO—they gave us a roadmap to international growth. We're now selling to customers across Europe, Asia, and North America, all through organic search.”
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